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• News Dispatches

• The application, named CATE — short for Call and Text Eraser — keeps hidden any and all contact from “special friends,” until the user inputs a secret access code.

  Even more tellingly, the app isn’t visible on the phone until you enter the code, providing an extra layer of protection from suspecting spouses. The screen will never indicate who has called and at the touch of a button, all private information can be wiped from the phone forever.

  Desai didn’t create CATE. He purchased it from a policeman in West Palm Beach, Fla., who developed the program after a friend wound up in divorce court after incriminating messages were found on his cell phone. “He didn't want it to happen to any more of his friends,” Desai told Newsweek.

  Desai took the application on ABC-TV’s venture-capital reality show Shark Tank to campaign for $50,000 in financing. He won the $70K, but not before triggering a discussion by the five hard-nosed, profit-minded “sharks” about the morality of funding a “cheater’s app.”

  During the pitch, Desai claimed that professional golfer Tiger Woods, who cheated numerous times on his wife Elin Norgegren, would actually still be married if he had bought the CATE app.

  The app is being advertised with the slogan, “Love is blind, we keep it that way!" It costs $4.99 to download. In the first three weeks after its launch, it was downloaded 10,000 times, the U.K.-base Daily Mail reported

  Desai insists there are legitimate reasons for using his app. “It’s a privacy app, essentially, and as with every technology that involves privacy, there is good with the bad," the Indian American entrepreneur told the U.K.-based Sunday Times.

  “But it is also labeled a privacy application and could have uses for government officials, or corporate business, or for lawyers whose entire business is based on keeping things confidential.”

  Sensitive to criticism of the app, Desai claimed that, with CATE, he hopes to cut down on relationship squabbles and domestic violence. “I’m like a firefighter!” he joked to the "sharks."

  So far, 70 percent of the purchases have been by women.

  Jay Leopardi, the branding expert Desai hired to get CATE up and running, said that may be because women need to protect themselves from accusatory husbands and boyfriends.

  While adulterers may think they can get away with their affairs, cheaters should know that the app can be downloaded by a suspicious husband or wife to a spouse’s phone to create an invisible record of calls and texts.

  “What this creates is a frenzy over whoever gets it first,” Leopardi told Newsweek.

  출처 :  http://indiawest.com/news/7293--cheating-app-keeps-special-friends-hidden-from-spouses.html

  관련사이트 : http://www.cateapp.com/

   

• What is your definition of cheating?
• Have you ever cheated?
• Why do you think that people cheat?
• Have you ever cheated in an exam?
• Have you ever been caught cheating on an exam?
• If you had a chance to cheat now, would you take it?
• In what situations do people usually cheat?
• Have you ever been cheated on by somebody else?
• Describe a time when you cheated and it helped you.
• Do you think if people stopped cheating the world would be a better place?
• What do you think of people who cheat in their relationships?
• What do you think can be done to prevent cheating?
• What are some things you can do to prevent cheating?
• What would you do it you saw someone cheating at something.

Neil Desai is marketing CATE, a smartphome application being advertised with the slogan, “Love is blind, we keep it that way!"